Usually I start from a character and the story I imagine around him, then i look for an appropriate doll, who can play the role and for a suitable house...
At this point the name is already chosen...it comes from the story. My in process Tudor house, for istance is named "Primrose house"; the owner, Thomas is a sailor...and Primrose (as the Mayflower...well know to you all in USA) was the name of a real english ship which had a little part in the story, in the tudor era